The Whoa Show : You are the show !
The Whoa Show makes activity-driven video shows that only star the audience. The Orange County, California-based media company will develop shows for various platforms, beginning with the web and expanding to mobile and beyond.
First in Action, a never-ending Internet show, is scheduled to go live on New Year’s Day. Set up as a video chain that only stars its audience, First in Action lets the public “race” against each other to make it on the show.
The appeal
If you make it on First in Action, you get to direct the next person in the chain to do whatever you want.
The catch
To make it, you have to be the first to do whatever the last person in the chain wants. “This creates a massive race where you’re pitted against your family, your friends, your neighbors, everyone,” says David Hissami, founder & CEO of The Whoa Show, the company behind First in Action.
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