Google &Search Engines07 Aug 2008

Google Insights for Search : Comparing how people search

Google Insights for Search is a new tool from Google to analyze and determine the search pattern, seasonality, creating brand associations or advertising messages.

Google Insights for Search : Comparing how people search

Examples

  • Choosing advertising messages : Insights can help you determine which messages resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model.
    Google Insights for Search : Comparing how people search
    When the three features are entered into Insights, we can see that there’s a considerable amount of interest in car safety. With this information, the manufacturer may want to consider incorporating car safety into its marketing strategy.
  • Examining seasonality : Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.
  • Examining seasonality : Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.
  • Creating brand associations : Insights can be a helpful tool in creating brand associations. Take, for example, an advertising agency that needs to build a compelling advertising campaign for its client, a computer hardware company. The agency needs to know what competing brands are doing: how should they position their client’s product against them?
  • Entering new markets : Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.

URL : http://google.com/insights/search/

Reviews/News &Web 2.006 Aug 2008

Navigaya : News, Search, Video, Music everything at one place!

Navigaya is definitively an interesting creation. There no single word to define the site, as it has almost everything we look everyday over the internet, News, Search, Video, Music, Maps, Finance, Weather, Magazines, Calender, Pictures, TV, Games, Design (that’s the categories I found in the footer nav).

One of most interesting part of it is that, there’s a music video (from Youtube, Google video etc.) playing in the background always (which you can pause or change anytime.)

Based on Adobe Flash, the site acts as a navigator for you to different sections you might be interested in. There is a timeline navigation in the footer which basically is a collection of external links of best known websites in that category, more like a ready-made bookmark list. The external links

Starting at the “Home”, You are welcomed with the blocks of different news sections, updated every few seconds, which further expands by clicking on the category, giving you list of news in the category from popular news websites.

The Search feature, which is available anytime by taking your cursor in the middle of the window, searches few popular sites like Google, Yahoo, Msn, Altavista, (and for some reason) cuil and few others in different sub windows. Which is pretty useful if you like comparing the results.

Verdict : If you don’t mind the little browser/system performance taken by flash, Navigaya makes a great start up page.

URL : http://www.navigaya.com/main.php

Google &Search Engines06 Mar 2008

Google Search gets site search box within results

Google Search gets site search box within resultsGoogle recently added a small but interesting feature in its search results. There appears a small text box below result itself to search the site alone, Not all sites but google does have the feature on for few popular sites like Nvidia, eBay.

Google says

when we detect a high probability that a user wants more refined search results within a specific site. Like the rest of our snippets, the sites that display the site search box are chosen algorithmically based on metrics that measure how useful the search box is to users. We hope that you will make use of the site search box in order to get the information you’re looking for as quickly and easily as possible.

Google Search gets site search box within results