Google Insights for Search is a new tool from Google to analyze and determine the search pattern, seasonality, creating brand associations or advertising messages.

Google Insights for Search : Comparing how people search

Examples

  • Choosing advertising messages : Insights can help you determine which messages resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model.
    Google Insights for Search : Comparing how people search
    When the three features are entered into Insights, we can see that there’s a considerable amount of interest in car safety. With this information, the manufacturer may want to consider incorporating car safety into its marketing strategy.
  • Examining seasonality : Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.
  • Examining seasonality : Insights can be used to determine seasonality. For example, a ski resort may want to find out when people search for ski-related terms most often.
  • Creating brand associations : Insights can be a helpful tool in creating brand associations. Take, for example, an advertising agency that needs to build a compelling advertising campaign for its client, a computer hardware company. The agency needs to know what competing brands are doing: how should they position their client’s product against them?
  • Entering new markets : Insights can be useful in determining a new market. A wine distributor may be looking to expand into new markets. By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.

URL : http://google.com/insights/search/